Traditional bookstores are facing high competition from electronic books. Thriving in such a business calls for significant efforts as more readers are shifting to e-books. However, nothing can beat the fun of going through every page of a printed book. Therefore, no matter how much electronic books are taking over the traditional form of reading, there are still many readers who prefer to buy printed books. So, it doesn’t matter the status of your bookstore; the following tips will help to promote your bookstore.
Carry Out a Book Club Meeting
A simple and affordable way of promoting your bookstore is creating book club gatherings. It helps to create awareness and market your bookstore among different customers. You can schedule the meeting in the evening when the shop is not busy. In the session, you can discuss a few issues relating to the books you are selling. Additionally, the club gathering is a critical avenue to attract more clients and potential sponsors who maybe get interested in supporting your business.
Use Social Media
If you cannot afford to run a bookstore website, don’t get worried. Social media platforms also work well in promoting a bookstore. The good thing about using social media platforms like Facebook is that it’s cheap, and most people are active on these platforms. So, your customers can quickly notice new updates from your bookstore. However, you must stick to relevant information that will attract new customers as well as remaining active in the platform to connect well with customers.
Creating a partnership with local charitable organisations will boost your business. It could be an engaging activity, but through participating in community book donations, you can highly attract potential donors who can help you grow your business. Besides, the community will appreciate your work, and they will be willing to promote your bookstore.