Technology has reduced the number of people who go to the bookshop to buy books. This does not mean that the reading culture is dead. There are still people who go to bookshops to buy their favourite books. Some of the ways that bookshops can attract more customers are:
Organise Literary Events
Bookshops can partner with other literature enthusiasts to come up with events and functions that reinforces the love for reading and writing. It can be a book signing event hosted by a literary guru or author at the bookshop. As people come for the events, they will get reacquainted with the bookshop and even get an opportunity to buy books.
Use Social Media
Bookshops should explore the use of social media to reach out to people who are in the digital world. Social media platforms like Facebook, blogs, Instagram and Twitter can be used to attract people to the bookshops. As long as the bookshops have a good social media strategy that could involve posting book trivia, excerpts of books and other fun facts that will peak people’s interests in visiting bookshops and buying books.
Make Buying Books a Pleasant Experience
Bookshops that want to attract and retain customers must make the shopping experience pleasant. It starts with excellent customer care, where everyone who steps into the bookshop is given proper treatment. They should also spread their services to include deliveries when possible to boost the number of people who use the bookshop.
If there are loyal customers who are always buying from the store, there should be a reward system that makes them feel appreciated. It can be in the form of discounts and offers. Sometimes, even small things like giving them bookmarks or strips that have quotes from their favourite authors goes a long way in showing that they matter.